| Pure Col - In the Media |
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Collagen: Giving your face a natural lift Nikki Haynes - Metro Newspaper -18th July, 2010 In the land of the rising sun, collagen, the connective protein that holds muscle tissue together, is added to just about everything, from bath gel to yoghurt. It’s even crept on to restaurant menus in recent years: innocuous-looking hotpots containing melting cubes of the translucent, tasteless, jelly-like substance, and ingredients naturally rich in collagen such as pig’s trotters, chicken skin and, controversially, shark fin, are must-have lunch options for beauty-conscious women.
As well as plumping you up on the outside, collagen is vital for healthy joints. ‘It can protect the cartilage and synovial fluid surrounding joints against deterioration from everyday wear and tear,’ Butler says. |


Collagen supplements are becoming popular too – Harvey Nichols, Holland & Barrett and numerous health websites stock them. But what’s the secret of this so-called wonder protein?
Stephanie Swann, 36, a photographer from Holland Park, was a keen cyclist until a knee problem threatened to force her to hang up her helmet for good. Stephanie Swann's knee problem improved two months after she started taking Pure-Col Stephanie Swann's knee problem improved two months after she started taking Pure-Col ‘I was suffering from acute pain in my left knee. It was getting worse and, since I cycle everywhere, I was really upset at the prospect of not being able to do so anymore. I went to the doctor, who said it sounded like a cartilage issue and suggested I should see a specialist, with the possibility of needing some sort of surgery.